Search Engine
Also called: search engine
A search engine is an interactive website that allows users to find results on the Internet through a search . For most Internet users, the search engine is the starting point in the search for information on the World Wide Web.
Search engines such as Google and Bing continuously map the Internet with special programs (also called robots or spiders) in search of new information, adding Web pages and their content to a database also called an index, which provides a kind of registry of the Web. Once you enter a query into a search engine, it looks to see which Web pages match or are related to the keywords entered.
The power of today's search engines lies in the quality of the search results, which are ranked according to complex algorithms. This includes the quality and relevance of texts, as well as the degree to which the web is linked to a particular page.
Search engine optimization involves efforts to be better found in search engines. Advertising in search engines using sponsored search results falls under search engine marketing.
A website that offers information and search capabilities focused on one topic is called a vertical search engine.
