Anchor text
Also called: anchor text
The anchor text is the text to which a hyperlink is attached. The text that visitors can click on can consist of one or more words. The text can be an item in a menu bar or part of a running text. Common anchor texts in navigation menus are "Home," "Contact" and "Products," but any text is possible.
Text is chosen in web pages so that it is clear to visitors what to expect at the linked address. For example, in this article, some related terms are made clickable.
Anchor texts in SEO
Choosing anchor texts carefully also plays a role in search engine optimization. Search engines also analyze which words are chosen to link to a particular address on the Web. Including potential keywords can help you be found better on these keywords. This applies to both internal links and links from other Web sites.
