Schema Markup
Schema Markup, also known as Schema.org markup or structured data, is advanced HTML code embedded in Web pages to help search engines better understand and display content. It provides a uniform way to add specific meanings to different types of information on a Web page, such as products, reviews, events, organizations and more.
Benefits and applications of schema markup
Schema Markup helps search engines understand the content on a page more accurately, increasing the likelihood that the content will be displayed as rich search results, such as rich snippets, knowledge panels, and carousels. This improves the visibility and click-through rates of web pages. Businesses can use Schema Markup to highlight information such as business hours, location details, FAQs, and product prices, allowing users to see relevant details immediately without visiting the site.
