Link Exchange
Also known as: link exchange
Link exchange is a strategy to acquire more external links. Acquiring more links to obtain better search engine rankings is called link building. Link exchange or link exchange involves motivating other sites with a link back to include a link.
Because link exchanges would make search engine results relatively easy to manipulate, reciprocal or reciprocal links are rated less highly by search engines than unique links. In addition, including irrelevant links can result in a penalty.
