Receive a free SEO scan
Search

Marketing Terms

Menu

What exactly are web statistics?

Web statistics are numbers that indicate how your Web site is being used. Here you can think of a lot of different metrics. The number of visitors, for example. But also where those visitors come from (Google, social media or ads), which pages they all view and how long they hang around on your site. Or you track which pages are the most popular and generate the most revenue. Can also. You name it, we can make it measurable for you.

Insight
Insight

Web statistics provide insight into visitors and customers. Into what they view and where they drop out. Very valuable!

Evaluation
Evaluation

By analyzing the right metrics, you will soon know whether your website and your online campaigns are effective ... or not.

Optimization
Optimization

Good data helps you discover where you can improve your website.

Our approach

Setting KPIs
Step 1 - establish KPIs

We first want to know what to measure. What's important to you. That's how we know what web statistics to track.

Install
Step 2 - Install

We set up tools like Google Analytics, Hotjar or Microsoft Clarity to collect data. Including associated cookie notification.

Report
Step 3 - Report

You can always dive into the statistics yourself, but we are also happy to send you a report with the most important results.

Advising (optional)
Step 4 - Advise (optional)

Loose numbers don't say everything. That's why we also discuss the results with you, if you wish. We give advice right away.

More than 100 entrepreneurs have already gone before you. From self-employed professionals to multinationals.

Lassie
Papendal
Social deal
Schools on the map
Nizo
Tesqua
View our customers

We are oma

Endless possibilities 

We can measure practically anything for you. Clicked buttons. Completed contact forms. Load time. And for e-commerce: orders, average order value and the percentage of shopping baskets that are ultimately not paid for. But it may also be that many people on your website search for a particular service or product. We can also track this for you. It all depends on what data you need to grow your business.

Get in touch
Web Statistics

Also tracking web statistics? 

You want to. But it can sometimes be quite a technical job. Especially if you have a webshop or need to set up special events and triggers to measure certain things. In those cases, we are happy to help. With the right tools, extensive expertise and an objective view, we provide web statistics that are really useful. Fast and 100% according to the privacy rules. 

Get in touch
google
bing
semrush
leadinfo
activecampaign
hotjar

Check out OMA's other services

Search engine optimization (SEO) icon
Search engine optimization (SEO)

With search engine optimization, we make sure your website ranks better in Google. This results in more visitors and new customers.

Learn more
Search engine advertising (SEA) icon
Search engine advertising (SEA)

Get an immediate prominent spot in search results by advertising in the search engine and get immediate results with your ads.

Learn more
Social Media Advertising icon
Social Media Advertising

Your target audience uses Facebook, Instagram or Pinterest. And so do you. One problem: you are not reaching them, yet.

Learn more
Conversion optimization icon
Conversion optimization

With persuasive texts, smarter button placement and a flawless user experience, we transform visitors into real customers.

Learn more
Email marketing icon
Email marketing

With e-mail marketing, you reach your customers in their inbox. In other words, personally. And directly. As a result, you can easily generate new leads...

Learn more
Affiliate marketing icon
Affiliate marketing

Do you want to promote your products or services? With affiliate marketing, you let others do the work for you so you can get back to focusing on developing your products.

Learn more

OMA's latest reviews

Review Paul Tribe
"Daniel is a true specialist, his knowledge is vast. What he does is demonstrably reflected in our traffic and interaction on the website. And with his transparent, methodical but above all proactive way of working, he also delivers service. A super partner to work with!"
Paul Stam - Marketing Manager - Lassie
Review Rutger Sikma
"OMA helped us excellently with setting up Google Analytics 4 and reporting (Looker Studio) for our used machine websites. In a proactive and inspiring way. This solution allows us to monitor our websites on well and adjust as needed."
Rutger Sikma - Project Manager E-commerce
Review Radar Advice
"OMA in 3 words from our perspective: objective (and optimistic), multidisciplinary (and courageous) and attentive (and adamant). Since working with OMA, we have an expert partner who takes us by the hand in the online SEO world. "
Radar Advice -
Review Ali Ozer
"I wanted to take a moment to express my sincere appreciation for our collaboration on my website. I am very happy with the result and would like to thank the team OMA for their excellent service and professionalism throughout the process."
Ali Ozer - Owner of Golden Wod
Review Jan Scheele
"How pleased and grateful I am for the comprehensive SEO scan OMA did for me. A jam-packed book full of tips that I started using right away. Very fine communication and I already notice the results. Highly recommended!"
Jan Scheele - Entrepreneur - Keynote speaker - Moderator
Review Andante Orgels
"Very good experiences with OMA. Since outsourcing our online marketing to Daniel Kuipers, Nicole and the rest of his team, we are getting more results. A company with expertise. We highly recommend OMA! Andante Orgels. "
Andante Orgels -
Review Kim Stein
"Daniel is blood fanatic, purposeful and keenly aware of the influence of a good website. Give that boy a soccer at times and he comes into his own."
Kim Stein - Owner - Entrepreneurs in Business
Review Wim speek
"Fine partner to work with!"
Wim speek - Owner at HRM Profiles
Review John Giezen
"Daniel Kuipers = SEO. I attended a customized highly professional Online Marketing in-house training with Daniel. The training gives you all the baggage to then make a flying start on your own at already an extremely high online marketing level. I enjoyed this quality training given by a very knowledgeable pleasant personality."
John Giezen - Head of Marketing & Communications - NIZO
Review Paul van Rijn
"We got to know Daniel as an inspired entrepreneur. Because we were still unfamiliar with this form of branding, it was nice that Daniel took us by the hand here. Through monthly reports from and contacts with him, we quickly got a better feel for the whole thing."
Paul van Rijn - Founder of BVR Advies
Review Stichting koffieluitjes Ede
"For the Koffieluitjes Ede Foundation, OMA makes monthly unpaid hours. For example, they help with our website, but also think along with our social media. They think along with fun, playful actions that we can use to give our foundation more visibility and that may generate more donations. We experience the cooperation as very nice!"
Stichting koffieluitjes Ede -
Review Victor Mooren
"The investment of a lifetime in terms of SEO marketing. The free SEO scan he offered was very valuable to figure out how to take my website and content to the next level."
Victor Mooren - Founder - Victormooren.com