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What is Google Analytics?

Google Analytics is a useful tool that gives you insight into how visitors use your website. In the statistics you can see, for example, where visitors come from, which pages they view and what they click/press. This helps you understand what works well and where you could improve your website for more conversions. Think about completed contact forms, quote requests, downloads or just sales on your WooCommerce or Shopify webshop. An indispensable tool if you are busy with online marketing!

Greater insight
Greater insight

Google Analytics 4 (GA4) gives you more insight. Insight into your website, but also into customer behavior and preferences. Win-win.

Data-driven decisions
Data-driven decisions

Data-driven may sound hip, but it's also just plain good for your business. After all, it increases the chances of success.

Better optimization
Better optimization

With data, you can improve your marketing campaigns, optimize your website for more conversions, as well as use your budget more efficiently.

Our approach

Analysis
Step 1 - Analysis

We set your objective and, based on that, determine the key metrics and KPIs for your website.

Installation
Step 2 - Installation

We install Google Analytics via Google Tag Manager and possibly link it immediately with Google Ads, for example.

Configuration
Step 3 - Configuration

We set events, segment visitors and create filters to exclude unwanted traffic. Cookies included.

Reporting & consulting
Step 4 - Reporting & consulting

We create reports, share key insights and then give you practical advice for further optimization.

More than 100 entrepreneurs preceded you. From freelancers to multinationals.

Lassie
Papendal
Social deal
Nizo
Schools on the map
Tesqua

We are

From explanation and advice to event setup 

You can come to us for helpful explanations about Google Analytics 4. Our experts are happy to give you advice, training or a course that will help you learn how to set up the tool yourself and how to analyze statistics. But you can also outsource the complete installation. Including server side tagging, configuring relevant events for your website and implementing the correct notifications for cookies. You have nothing to worry about. 

Get in touch
Google Analytics

Also outsource your Google Analytics to a specialist? 

We get it. Because setting up Google Analytics 4 sometimes requires quite a bit of technical knowledge. Especially if you want to implement custom events. Outsourcing saves you a lot of time and, in the long run, also costs. Moreover, you get immediate advice and insight from a real specialist. Also a nice bonus! 

Get in touch

OMA's latest reviews

Review Stichting koffieluitjes Ede
"For the Koffieluitjes Ede Foundation, OMA makes monthly unpaid hours. For example, they help with our website, but also think along with our social media. They think along with fun, playful actions that we can use to give our foundation more visibility and that may generate more donations. We experience the cooperation as very nice!"
Stichting koffieluitjes Ede -
Review Radar Advice
"OMA in 3 words from our perspective: objective (and optimistic), multidisciplinary (and courageous) and attentive (and adamant). Since working with OMA, we have an expert partner who takes us by the hand in the online SEO world. "
Radar Advice -
Review Jasper LeSuis
"Daniel (along with his rapidly growing team) is a true gem within the online marketing world! Full of knowledge, enthusiasm, drive, a results-oriented mindset and the best part, he's just a really nice guy. I am happy that we have been working together on the online marketing of Viavector.eu/nl/ for some time now."
Jasper LeSuis - Owner ViaVector
Review Marieke Stuivenberg
"At Tesqua, we enjoy helping people achieve their athletic goals. We do this based on our strategy of "surprisingly personal & surprisingly versatile." This is how we came in contact with OMA. In a tremendously personal way, Daniel and the team at OMA help us achieve our digital goals."
Marieke Stuivenberg - Owner of Tesqua
Review Jeroen & Roel Spans
"OMA has now been the online marketing agency for Vormz for 2 years. The number of leads increased immediately from the moment we had the new website. They help us with SEO, content writing, and always come up with innovative ideas. We are very satisfied. The visitor numbers have grown, and we are found much better [...]"
Jeroen & Roel Spans - Owners of Vormz
Review Martin Eefting
"Very fine organization with fine people who have passion for their profession and are 100% committed!"
Martin Eefting - Owner of GoHashtag
Review The Arctic Fox Isolation
"OMA is a fine marketing agency. The team thinks along interactively, comes up with great solutions. Thanks to the short lines of communication and regular updates from Igor, contact remains low-threshold. In addition, all work, we are very satisfied! OMA is definitely recommended."
The Pool Fox Insulation - Owner - The Pool Fox Insulation
Review Eddie van Ruler
"Daniel Kuipers from OMA made our Website so good that visitors can find the products easily. HTI-RVS has become beautiful site which has allowed us to do more orders. Even in this difficult period we are getting more inquiries and orders. Daniel has the knowledge to become more findable online with the right people."
Eddie van Ruler - Owner of HTI RVS
Review Walter Jurrius
"In OMA I have found a fine agency with driven professionals who keep their appointments neatly, nothing but praise! I will remain a customer for a while."
Walter Jurrius -
Review Andante Orgels
"Very good experiences with OMA. Since outsourcing our online marketing to Daniel Kuipers, Nicole and the rest of his team, we are getting more results. A company with expertise. We highly recommend OMA! Andante Orgels. "
Andante Orgels -
Review Paul van Rijn
"We got to know Daniel as an inspired entrepreneur. Because we were still unfamiliar with this form of branding, it was nice that Daniel took us by the hand here. Through monthly reports from and contacts with him, we quickly got a better feel for the whole thing."
Paul van Rijn - Founder of BVR Advies
Review Anne de Boorder
"OMA is an incredibly fine partner to work with. The expertise and know-how of the entire team have helped us meet challenges and achieve goals in recent years. Moreover, we can rely not only on the professional knowledge of the OMA team, but also on the personal focus."
Anne de Boorder - Project manager at Lassie