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What is Google Analytics?

Google Analytics is a useful tool that gives you insight into how visitors use your website. In the statistics you can see, for example, where visitors come from, which pages they view and what they click/press. This helps you understand what works well and where you could improve your website for more conversions. Think about completed contact forms, quote requests, downloads or just sales on your WooCommerce or Shopify webshop. An indispensable tool if you are busy with online marketing!

Greater insight
Greater insight

Google Analytics 4 (GA4) gives you more insight. Insight into your website, but also into customer behavior and preferences. Win-win.

Data-driven decisions
Data-driven decisions

Data-driven may sound hip, but it's also just plain good for your business. After all, it increases the chances of success.

Better optimization
Better optimization

With data, you can improve your marketing campaigns, optimize your website for more conversions, as well as use your budget more efficiently.

Our approach

Analysis
Step 1 - Analysis

We set your objective and, based on that, determine the key metrics and KPIs for your website.

Installation
Step 2 - Installation

We install Google Analytics via Google Tag Manager and possibly link it immediately with Google Ads, for example.

Configuration
Step 3 - Configuration

We set events, segment visitors and create filters to exclude unwanted traffic. Cookies included.

Reporting & consulting
Step 4 - Reporting & consulting

We create reports, share key insights and then give you practical advice for further optimization.

More than 100 entrepreneurs preceded you. From freelancers to multinationals.

Lassie
Papendal
Social deal
Nizo
Schools on the map
Tesqua

We are

From explanation and advice to event setup 

You can come to us for helpful explanations about Google Analytics 4. Our experts are happy to give you advice, training or a course that will help you learn how to set up the tool yourself and how to analyze statistics. But you can also outsource the complete installation. Including server side tagging, configuring relevant events for your website and implementing the correct notifications for cookies. You have nothing to worry about. 

Get in touch
Google Analytics

Also outsource your Google Analytics to a specialist? 

We get it. Because setting up Google Analytics 4 sometimes requires quite a bit of technical knowledge. Especially if you want to implement custom events. Outsourcing saves you a lot of time and, in the long run, also costs. Moreover, you get immediate advice and insight from a real specialist. Also a nice bonus! 

Get in touch

OMA's latest reviews

Review Wim speek
"Fine partner to work with!"
Wim speek - Owner at HRM Profiles
Review Walter Jurrius
"In OMA I have found a fine agency with driven professionals who keep their appointments neatly, nothing but praise! I will remain a customer for a while."
Walter Jurrius -
Review Anne de Boorder
"OMA is an incredibly fine partner to work with. The expertise and know-how of the entire team have helped us meet challenges and achieve goals in recent years. Moreover, we can rely not only on the professional knowledge of the OMA team, but also on the personal focus."
Anne de Boorder - Project manager at Lassie
Review Furkan
"Our cooperation is very pleasant. We have the flexibility to consult regularly and make adjustments if needed to get the most out of our ads."
Furkan - Owner MP Brows
Review Victor Mooren
"The investment of a lifetime in terms of SEO marketing. The free SEO scan he offered was very valuable to figure out how to take my website and content to the next level."
Victor Mooren - Founder - Victormooren.com
Review by Gijsbert (Owner of Andante Orgels)
"At OMA , you can tell they’re really there for you: the migration was perfectly planned, they always responded quickly, and they were incredibly proactive. No empty promises—just a specialist who keeps everyone on their toes and delivers."
Gijsbert (Owner of Andante Orgels) •
Review John Giezen
"Daniel Kuipers = SEO. I attended a customized highly professional Online Marketing in-house training with Daniel. The training gives you all the baggage to then make a flying start on your own at already an extremely high online marketing level. I enjoyed this quality training given by a very knowledgeable pleasant personality."
John Giezen - Head of Marketing & Communications - NIZO
Review Eddie van Ruler
"Daniel Kuipers from OMA made our Website so good that visitors can find the products easily. HTI-RVS has become beautiful site which has allowed us to do more orders. Even in this difficult period we are getting more inquiries and orders. Daniel has the knowledge to become more findable online with the right people."
Eddie van Ruler - Owner of HTI RVS
Review Kim Stein
"Daniel is blood fanatic, purposeful and keenly aware of the influence of a good website. Give that boy a soccer at times and he comes into his own."
Kim Stein - Owner - Entrepreneurs in Business
Review The Arctic Fox Isolation
"OMA is a fine marketing agency. The team thinks along interactively, comes up with great solutions. Thanks to the short lines of communication and regular updates from Igor, contact remains low-threshold. In addition, all work, we are very satisfied! OMA is definitely recommended."
The Pool Fox Insulation - Owner - The Pool Fox Insulation
Review Radar Advice
"OMA in 3 words from our perspective: objective (and optimistic), multidisciplinary (and courageous) and attentive (and adamant). Since working with OMA, we have an expert partner who takes us by the hand in the online SEO world. "
Radar Advice -
Review Sylvia Bruning
"I have now been working with OMA for several years to my complete satisfaction. They think with me and take work off my hands. I actually have more leads and am better found through the internet. Thank you OMA!"
Sylvia Bruning - Owner - LEAD WITH LEF