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What is Google Analytics?

Google Analytics is a useful tool that gives you insight into how visitors use your website. In the statistics you can see, for example, where visitors come from, which pages they view and what they click/press. This helps you understand what works well and where you could improve your website for more conversions. Think about completed contact forms, quote requests, downloads or just sales on your WooCommerce or Shopify webshop. An indispensable tool if you are busy with online marketing!

Greater insight
Greater insight

Google Analytics 4 (GA4) gives you more insight. Insight into your website, but also into customer behavior and preferences. Win-win.

Data-driven decisions
Data-driven decisions

Data-driven may sound hip, but it's also just plain good for your business. After all, it increases the chances of success.

Better optimization
Better optimization

With data, you can improve your marketing campaigns, optimize your website for more conversions, as well as use your budget more efficiently.

Our approach

Analysis
Step 1 - Analysis

We set your objective and, based on that, determine the key metrics and KPIs for your website.

Installation
Step 2 - Installation

We install Google Analytics via Google Tag Manager and possibly link it immediately with Google Ads, for example.

Configuration
Step 3 - Configuration

We set events, segment visitors and create filters to exclude unwanted traffic. Cookies included.

Reporting & consulting
Step 4 - Reporting & consulting

We create reports, share key insights and then give you practical advice for further optimization.

More than 100 entrepreneurs have already gone before you. From self-employed professionals to multinationals.

Lassie
Papendal
Social deal
Schools on the map
Nizo
Tesqua
View our customers

We are oma

From explanation and advice to event setup 

You can come to us for helpful explanations about Google Analytics 4. Our experts are happy to give you advice, training or a course that will help you learn how to set up the tool yourself and how to analyze statistics. But you can also outsource the complete installation. Including server side tagging, configuring relevant events for your website and implementing the correct notifications for cookies. You have nothing to worry about. 

Get in touch
Google Analytics

Also outsource your Google Analytics to a specialist? 

We get it. Because setting up Google Analytics 4 sometimes requires quite a bit of technical knowledge. Especially if you want to implement custom events. Outsourcing saves you a lot of time and, in the long run, also costs. Moreover, you get immediate advice and insight from a real specialist. Also a nice bonus! 

Get in touch
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Check out OMA's other services

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Search engine optimization (SEO)

With search engine optimization, we make sure your website ranks better in Google. This results in more visitors and new customers.

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Search engine advertising (SEA)

Get an immediate prominent spot in search results by advertising in the search engine and get immediate results with your ads.

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Social Media Advertising

Your target audience uses Facebook, Instagram or Pinterest. And so do you. One problem: you are not reaching them, yet.

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Conversion optimization

With persuasive texts, smarter button placement and a flawless user experience, we transform visitors into real customers.

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Email marketing

With e-mail marketing, you reach your customers in their inbox. In other words, personally. And directly. As a result, you can easily generate new leads...

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Affiliate marketing

Do you want to promote your products or services? With affiliate marketing, you let others do the work for you so you can get back to focusing on developing your products.

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OMA's latest reviews

Review Sylvia Bruning
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Review Rutger Sikma
"OMA helped us excellently with setting up Google Analytics 4 and reporting (Looker Studio) for our used machine websites. In a proactive and inspiring way. This solution allows us to monitor our websites on well and adjust as needed."
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