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What is lead generation? 

Lead generation is simply the process of attracting potential customers. You generally only target people who are (demonstrably) interested in your product or service, but have not yet made a direct purchase. Through advertising, LinkedIn or SEO, for example, you try to collect their contact information. You can then use this information to convince them of your product or service with targeted marketing and sales campaigns via e-mail or in a no-obligation introductory meeting.

More customers, sales and growth
More customers, sales and growth

Online lead generation ensures a continuous flow of customers. In other words, more sales and faster growth.

Efficient
Efficient

With targeted ads, retargeting and smart email funnels, among others, we always make the most of your marketing budget.

High returns
High returns

By targeting your marketing to interested parties, you typically spend less time and money. Result? A higher ROI.

Our approach

Strategy
Step 1 - Strategy

We determine objectives, create a buyer persona and check what channels are right for you.

Setup
Step 2 - Setup

We create compelling ads or landing pages and set up all the necessary tracking and analytics.

Optimization
Step 3 - Optimization

We put everything live and collect data that allows us to continuously optimize your ads and funnels.

Report
Step 4 - Reporting

We will send you a clear report periodically with our work, the results and concrete advice.

More than 100 entrepreneurs have already gone before you. From self-employed professionals to multinationals.

Lassie
Papendal
Social deal
Schools on the map
Nizo
Tesqua
View our customers

We are oma

Lead generation for B2C and B2B

OMA is a specialist in lead generation for B2C and B2B. In fact, we have a team of online marketers all with their own specialty. From strategic content marketers and creative copywriters to specialists in social ads, conversion optimization and data analysis. Add to that extensive experience with SaaS companies, consulting firms, service providers and e-commerce shops, and you'll find everything for an effective marketing funnel under one roof. Works so nicely.

Get in touch
Lead Generation

We are your online lead generation agency

Also using online marketing to get more leads and customers, but don't have the time or lack the right knowledge? Or do you want to automate and scale up your sales process? We are your lead generation agency. Feel free to contact us and discover the possibilities.

Get in touch
google
bing
semrush
leadinfo
activecampaign
hotjar

Check out OMA's other services

Search engine optimization (SEO) icon
Search engine optimization (SEO)

With search engine optimization, we make sure your website ranks better in Google. This results in more visitors and new customers.

Learn more
Search engine advertising (SEA) icon
Search engine advertising (SEA)

Get an immediate prominent spot in search results by advertising in the search engine and get immediate results with your ads.

Learn more
Social Media Advertising icon
Social Media Advertising

Your target audience uses Facebook, Instagram or Pinterest. And so do you. One problem: you are not reaching them, yet.

Learn more
Conversion optimization icon
Conversion optimization

With persuasive texts, smarter button placement and a flawless user experience, we transform visitors into real customers.

Learn more
Email marketing icon
Email marketing

With e-mail marketing, you reach your customers in their inbox. In other words, personally. And directly. As a result, you can easily generate new leads...

Learn more
Affiliate marketing icon
Affiliate marketing

Do you want to promote your products or services? With affiliate marketing, you let others do the work for you so you can get back to focusing on developing your products.

Learn more

OMA's latest reviews

Review Wim speek
"Fine partner to work with!"
Wim speek - Owner at HRM Profiles
Review Andante Orgels
"Very good experiences with OMA. Since outsourcing our online marketing to Daniel Kuipers, Nicole and the rest of his team, we are getting more results. A company with expertise. We highly recommend OMA! Andante Orgels. "
Andante Orgels -
Review John Giezen
"Daniel Kuipers = SEO. I attended a customized highly professional Online Marketing in-house training with Daniel. The training gives you all the baggage to then make a flying start on your own at already an extremely high online marketing level. I enjoyed this quality training given by a very knowledgeable pleasant personality."
John Giezen - Head of Marketing & Communications - NIZO
Review Rutger Sikma
"OMA helped us excellently with setting up Google Analytics 4 and reporting (Looker Studio) for our used machine websites. In a proactive and inspiring way. This solution allows us to monitor our websites on well and adjust as needed."
Rutger Sikma - Project Manager E-commerce
Review Anne de Boorder
"OMA is an incredibly fine partner to work with. The expertise and know-how of the entire team have helped us meet challenges and achieve goals in recent years. Moreover, we can rely not only on the professional knowledge of the OMA team, but also on the personal focus."
Anne de Boorder - Project manager at Lassie
Review Paul Tribe
"Daniel is a true specialist, his knowledge is vast. What he does is demonstrably reflected in our traffic and interaction on the website. And with his transparent, methodical but above all proactive way of working, he also delivers service. A super partner to work with!"
Paul Stam - Marketing Manager - Lassie
Review Martin Eefting
"Very fine organization with fine people who have passion for their profession and are 100% committed!"
Martin Eefting - Owner of GoHashtag
Review Radar Advice
"OMA in 3 words from our perspective: objective (and optimistic), multidisciplinary (and courageous) and attentive (and adamant). Since working with OMA, we have an expert partner who takes us by the hand in the online SEO world. "
Radar Advice -
Review Helmert van Reenen
"Pleasant collaboration with OMA! Specialists in their field!"
Helmert van Reenen - Owner and art director Mooimerk
Review Paul van Rijn
"We got to know Daniel as an inspired entrepreneur. Because we were still unfamiliar with this form of branding, it was nice that Daniel took us by the hand here. Through monthly reports from and contacts with him, we quickly got a better feel for the whole thing."
Paul van Rijn - Founder of BVR Advies
Review Furkan
"Our cooperation is very pleasant. We have the flexibility to consult regularly and make adjustments if needed to get the most out of our ads."
Furkan - Owner MP Brows
Review Stichting koffieluitjes Ede
"For the Koffieluitjes Ede Foundation, OMA makes monthly unpaid hours. For example, they help with our website, but also think along with our social media. They think along with fun, playful actions that we can use to give our foundation more visibility and that may generate more donations. We experience the cooperation as very nice!"
Stichting koffieluitjes Ede -