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What is A/B testing?
A/B testing is a method of determining what works better. Consider different text, buttons, colors or a complete layout. Visitors are randomly presented with one of two versions (A or B). We then measure which version produces the best results and implement that option. This way, we continuously increase the conversion rate without the cost of expensive redesigns. All based on real data instead of vague theories or gut feelings.
Improved user experience
With A/B testing, you find out how people react to certain elements or changes. That way, you can keep improving the experience.
Higher conversion rates
Of course, you can also test which version of a page leads to more conversions. Often yields a lot of extra leads or sales!
Cost-effective
No need to create a completely new design or launch a new campaign first. Again, saves time ... and money.
Our approach
Step 1 - Analyze
We first establish your goals, choose associated KPIs and see where there are potential areas for improvement.
Step 2 - Designing
We create a second version and set up the test using an A/B testing tool like VWO, Hotjar or Microsoft Clarity.
Step 3 - Monitoring
We continuously monitor and check the data collection to make sure the test is running smoothly. Good thing.
Step 4 - Implement
We check for significant differences, report the results and immediately implement the best version.
We are
Endless possibilities
With the right tools, we can A/B test all kinds of things. This often involves the color and text on buttons and other call to actions. But we can also test headlines and titles on landing pages or in the subject line of that newsletter. Just like different product images, navigation menus, forms and so on. You name it, we can optimize it with an extensive test.
The full service A/B testing agency
With setting up tracking codes and test parameters, A/B testing can become quite a technical chore. But fortunately, OMA is a full service A/B testing agency. If you want, we'll take the entire process off your hands. From test development to final implementation and everything in between. At least you can be sure it's done right.
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