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OMA B.V.
Dieselstraat 1B
6716 BC Ede
Chamber of Commerce: 83301852
Benefits of online marketing for webshops
Online marketing helps you attract targeted customers to your webshop, provide a good user experience and encourage visitors to return. It is not just about being visible, but about attracting the right target group, removing barriers in your webshop and building a relationship with your customers. These components together largely determine the success of online marketing for web shops.
How quickly do I see results from online marketing for my webshop?
This differs per channel. With SEA you can often see results quickly, while SEO and conversion optimization take more time but ensure sustainable growth. In most cases, clear insight into what works and where adjustments are needed emerges within a few months.
Which channels are most important for webshops?
This differs per webshop. For most webshops, SEO, SEA and conversion optimization play a major role. In addition, e-mail marketing and social media can be important for maintaining customer relations and stimulating repeat purchases. We determine the right mix based on goals and analysis.
How does online marketing for web shops differ from online marketing for leads?
For webshops, the focus is on direct sales, returns and repeat purchases. Instead of collecting leads, the focus is on buying intent, conversion rates and profitability. Strategy and channels are specifically tailored to this.
Can I meet first without any obligation?
Yes, you can always contact us to discuss the possibilities for your webshop. We think along with you, provide insight and together we look if online marketing fits your situation and goals.
Stand out from the competition
Many webshops sell products that can also be found at competitors. This is precisely why it is important to show why customers should buy from you. Online marketing helps you make your USPs, service and distinctive advantages visible at times when potential customers are comparing and deciding. This is how you distinguish yourself from competitors without price becoming the only argument.
Visible to the right target group
Not every visitor is valuable to your webshop. Online marketing ensures that you are visible to people who are actively searching for your products or are directly interested in them. By targeting on search intention and target group, you reach visitors with a higher chance of purchase.
Strengthen customer relationship
A purchase is often not the end point. With online marketing, you stay in touch with customers through email marketing and social media. This way you stay top-of-mind, increase trust and ensure that customers return more often for their next order, without investing in new visitors every time.
Our approach
Step 1 - Getting goals and bottlenecks clear
We start with a conversation in which we discuss your goals, expectations and pain points. Think of growth ambitions, profitability, bottlenecks in conversion or dependence on certain channels. This way we get a clear picture of where your webshop is now and where you want to go.
Step 2 - Analysis marketing channels and webshop
We analyze all current marketing channels and performance. We map out what works, where opportunities lie and which parts need improvement. Here we look not only at traffic, but also at conversion and return.
Step 3 - Develop a strategy
Based on the analysis, together with you we develop an online marketing strategy that fits your webshop and goals. We will discuss which channels are most promising, how budgets will be deployed and where the focus lies to achieve results.
Step 4 - Online marketing subscription
Online marketing for web shops requires continuous attention. With an online marketing subscription, we work monthly on improving campaigns, increasing conversions and taking advantage of new opportunities.
"OMA is truly an expert in Online Marketing. They know all the ins-and-outs as well as keeping their knowledge up-to-date. Creative when it comes to new possibilities, very reliable, not afraid to take the initiative and work in a very structured manner."
View our success stories
"OMA kept giving us great tips and new ideas that we could easily put into practice. OMA's team is really thinking ahead, and sees past the challenges. Therefore I really recommend OMA!"
View our success stories
"OMA is a very committed, enthusiastic and knowledgeable company. The level of enthusiasm in which OMA approaches online marketing is amazing! Their hard work is reflected 1 on 1 in the results."
View our success stories
SEO and SEA for online shops
SEO and SEA ensure that your webshop is visible at times when potential clients are actively searching for your products. With search engine optimization, you work on structural traffic from Google, while search engine advertising ensures direct visibility and fast results. With these channels, we deliberately focus on the right search queries and target groups so that you not only get more traffic, but attract visitors with the right buying intent.
Get in touchThe power of conversion rate optimization (CRO)
More traffic does not automatically lead to more orders. Many webshops already get enough visitors, but see that they drop out before they make a purchase. Conversion optimization focuses on improving the user experience, persuasion and clarity within your webshop. By removing bottlenecks and making the web shop more responsive to visitor behavior, we get more revenue from existing traffic without additional advertising costs.
More about CRO
Online marketing for web shops
Competition among webshops is increasing and you notice this in your online visibility and results. By using online marketing in a targeted way, you get more control over who visits your webshop, how many orders are generated and what this yields.
Want to use online marketing for your webshop? Or just sparring about the possibilities? Feel free to contact us. We gladly think along with you.
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