Google Tag Manager (GTM) is a handy tool that allows you to quickly add tracking codes and collect data from your website, web shop or app. Think of clicks on buttons, completed forms or orders. But also complicated metrics like scroll depth or tracking abandoned shopping baskets so you can run effective retargeting campaigns. All important for increasing the efficiency and performance of your marketing!
All tracking codes are created and modified in GTM. So we don't have to keep rooting through your website's code.
GTM works perfectly with platforms such as Google Analytics, LinkedIn, Meta Ads and other marketing and analytics tools.
With Google Tag Manager, you keep all your tracking codes in one place. That makes maintenance a lot easier ... and faster.
We first discuss your needs to determine what needs to be measured and the tools needed to do so.
We check your current GTM configuration or implement a completely new container on your website.
We configure the appropriate tags, triggers and variables and then check that the data is coming in correctly.
After your approval, we activate the configuration and monitor the results to see if everything continues to work flawlessly.
GTM has almost endless tracking options. Fine, but that sometimes makes it hard to see the wood for the trees. Moreover, installing and setting up the tool is quite a technical job. Especially if you have complex measurement goals or you want to integrate the data into your CRM system or want a custom dashboard with the information that is important to you. A Tag Manager expert comes in handy. We prevent mistakes, save time and get the most out of your marketing data. Whatever your tracking needs are.
Get in touchWould you also like to outsource the implementation, configuration and/or management of Google Tag Manager to a specialist? Measure the effect of new marketing channels? Or just make decisions based on really reliable data? You know where to find us.
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