We make performance easy to understand and manage.
Mature performance for the quiet market leaders.
Transparency that restores trust.
Why advertise through Google Shopping?
Advertising through Google Shopping is often a good idea. Especially as a business in e-commerce. This is because these ads contain exactly the most important information for consumers: the product name, price, image and your store name. As a result, they attract more attention than traditional text ads. Moreover, by definition, we only target people who are looking for a product like yours. The chance of conversion (read: sales) is thus also a lot higher!
Expertise
For effective Google Shopping campaigns, you need to understand how product feeds and the algorithms work. And that's what we do at OMA.
Competitive Advantage
Our specialists know exactly how to get your products in a prominent place. That provides competitive advantage.
Better ROI
With the right bidding strategies, data analytics and continuous optimizations, we increase the ROI of your ads. Just a little bit more each time.
Our approach
Step 1 - Create product feed
We first create a feed that meets all Google guidelines. Including smart titles for maximum visibility.
Step 2 - Set up Google Merchant Center
We upload the product feed to the Google Merchant Center and then set up all the necessary accounts correctly.
Step 3 - Set up campaign
We set up your campaign in Google Ads. Complete with proper bidding strategy, segmentation and specific targeting.
Step 4 - Monitor, optimize and report
We check performance, optimize your feed and bids as needed, and report you results periodically.
We are
Optimizing with the right pace
Google Shopping optimization is key for an effective campaign with many conversions and low cost per click. That's why, for example, we always ensure product information with the right keywords in titles and descriptions. But we also regularly check which products are performing or not and adjust your ads accordingly. Just a little bit at a time. In this way, we work at the right pace and strategically towards a campaign with the highest ROI. Steady wins the race!
Also outsource Google Shopping?
Can't see the forest for the trees in your product feed? Or are you just getting dizzy from terms like CPC, CTR and ROAS? No worries. We are happy to help you with Google Shopping advertising and optimize your campaigns. Feel free to contact us and our specialists will tell you all about the possibilities for your webshop. You will know immediately where you stand.
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