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Why advertise through Google Shopping? 

Advertising through Google Shopping is often a good idea. Especially as a business in e-commerce. This is because these ads contain exactly the most important information for consumers: the product name, price, image and your store name. As a result, they attract more attention than traditional text ads. Moreover, by definition, we only target people who are looking for a product like yours. The chance of conversion (read: sales) is thus also a lot higher!

Expertise
Expertise

For effective Google Shopping campaigns, you need to understand how product feeds and the algorithms work. And that's what we do at OMA.

Competitive Advantage
Competitive Advantage

Our specialists know exactly how to get your products in a prominent place. That provides competitive advantage.

Better ROI
Better ROI

With the right bidding strategies, data analytics and continuous optimizations, we increase the ROI of your ads. Just a little bit more each time.

Our approach

Create product feed
Step 1 - Create product feed

We first create a feed that meets all Google guidelines. Including smart titles for maximum visibility.

Setting up Google Merchant Center
Step 2 - Set up Google Merchant Center

We upload the product feed to the Google Merchant Center and then set up all the necessary accounts correctly.

Set up campaign
Step 3 - Set up campaign

We set up your campaign in Google Ads. Complete with proper bidding strategy, segmentation and specific targeting.

Monitoring, optimizing and reporting
Step 4 - Monitor, optimize and report

We check performance, optimize your feed and bids as needed, and report you results periodically.

More than 100 entrepreneurs have already gone before you. From self-employed professionals to multinationals.

Lassie
Papendal
Social deal
Schools on the map
Nizo
Tesqua

We are oma

Optimizing with the right pace

Google Shopping optimization is key for an effective campaign with many conversions and low cost per click. That's why, for example, we always ensure product information with the right keywords in titles and descriptions. But we also regularly check which products are performing or not and adjust your ads accordingly. Just a little bit at a time. In this way, we work at the right pace and strategically towards a campaign with the highest ROI. Steady wins the race! 
 

Do the free SEA scan
Google Shopping

Also outsource Google Shopping? 

Can't see the forest for the trees in your product feed? Or are you just getting dizzy from terms like CPC, CTR and ROAS? No worries. We are happy to help you with Google Shopping advertising and optimize your campaigns. Feel free to contact us and our specialists will tell you all about the possibilities for your webshop. You will know immediately where you stand.
 

Get in touch

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