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What is keyword research?

A keyword research is a study of the terms people use to find information about your products or services through Google. The result is often a long list of words or complete sentences. Including an indication of how often they are searched for per month (= volume). With such an analysis, you can therefore choose the best keywords and get the most out of your online campaigns.

Understanding your target audience
Understanding your target audience

Keywords show you what your target audience is looking for. With that insight, you can more easily create valuable and relevant content.

Higher rankings
Higher rankings

By strategically incorporating the terms from the keyword analysis, you increase your chances of ranking better in Google.

Improved ROI of ads
Improved ROI of ads

Knowing which keywords generate a lot of clicks and conversions helps you get a better ROI from your online ads. Simple.

Our approach

Comprehensive design
Step 1 - Comprehensive design

We initially set the analysis broadly. We explore all the keywords that might be relevant to you.

Focus
Step 2 - Focus

Then we bring focus. We filter all the ideas and pick out the most interesting keywords for you.

Create Overview
Step 3 - Create an overview

We create a clear list of the chosen search terms. Complete with handy statistics for each keyword.

Meeting
Step 4 - Meeting

Together we discuss all the search terms. We take our time to explain everything and determine the best keywords.

More than 100 entrepreneurs have already gone before you. From self-employed professionals to multinationals.

Lassie
Papendal
Social deal
Schools on the map
Nizo
Tesqua
View our customers

We are oma

Keyword analysis with the best tools

For the keyword research we use different tools that together give just that little bit more information. At OMA you not only get the volume, but we also give you an indication of the advertising costs (CPC) and we estimate how easy or difficult it is to rank for a keyword. Finally, we also check the search intent. Because then you also immediately know what kind of content best matches a keyword.

Keyword research

Also have a keyword research done?

No time or inclination to do such an in-depth keyword analysis? Want to have a good foundation for launching a new product or website? Or just want to discover some new content opportunities with it? We'd be happy to dive into the data for a keyword research for Google Ads, SEO and additional blog ideas. Feel free to get in touch and ask about the possibilities.

google
bing
semrush
leadinfo
activecampaign
hotjar

Check out OMA's other services

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Search engine optimization (SEO)

With search engine optimization, we make sure your website ranks better in Google. This results in more visitors and new customers.

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Search engine advertising (SEA)

Get an immediate prominent spot in search results by advertising in the search engine and get immediate results with your ads.

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Social Media Advertising

Your target audience uses Facebook, Instagram or Pinterest. And so do you. One problem: you are not reaching them, yet.

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Conversion optimization

With persuasive texts, smarter button placement and a flawless user experience, we transform visitors into real customers.

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Email marketing

With e-mail marketing, you reach your customers in their inbox. In other words, personally. And directly. As a result, you can easily generate new leads...

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Affiliate marketing

Do you want to promote your products or services? With affiliate marketing, you let others do the work for you so you can get back to focusing on developing your products.

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