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What is keyword research?
A keyword research is a study of the terms people use to find information about your products or services through Google. The result is often a long list of words or complete sentences. Including an indication of how often they are searched for per month (= volume). With such an analysis, you can therefore choose the best keywords and get the most out of your online campaigns.
Understanding your target audience
Keywords show you what your target audience is looking for. With that insight, you can more easily create valuable and relevant content.
Higher rankings
By strategically incorporating the terms from the keyword analysis, you increase your chances of ranking better in Google.
Improved ROI of ads
Knowing which keywords generate a lot of clicks and conversions helps you get a better ROI from your online ads. Simple.
Our approach
Step 1 - Comprehensive design
We initially set the analysis broadly. We explore all the keywords that might be relevant to you.
Step 2 - Focus
Then we bring focus. We filter all the ideas and pick out the most interesting keywords for you.
Step 3 - Create an overview
We create a clear list of the chosen search terms. Complete with handy statistics for each keyword.
Step 4 - Meeting
Together we discuss all the search terms. We take our time to explain everything and determine the best keywords.
We are
Keyword analysis with the best tools
For the keyword research we use different tools that together give just that little bit more information. At OMA you not only get the volume, but we also give you an indication of the advertising costs (CPC) and we estimate how easy or difficult it is to rank for a keyword. Finally, we also check the search intent. Because then you also immediately know what kind of content best matches a keyword.
Also have a keyword research done?
No time or inclination to do such an in-depth keyword analysis? Want to have a good foundation for launching a new product or website? Or just want to discover some new content opportunities with it? We'd be happy to dive into the data for a keyword research for Google Ads, SEO and additional blog ideas. Feel free to get in touch and ask about the possibilities.
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