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OMA B.V.
Dieselstraat 1B
6716 BC Ede
Chamber of Commerce: 83301852
What exactly is conversion optimization?
With conversion optimization or CRO (Conversion Rate Optimization), you increase the percentage of visitors who perform an action on your website. That can be anything: buying a product, requesting a quote, contacting you or simply subscribing to your newsletter. So with CRO, you get more return from the same number of visitors. Just imagine what will happen if you also attract more visitors with SEO or SEA....
More sales
With conversion optimization, we get more sales from the visitors you already have. That's beneficial for your marketing budget.
Understand your target audience
Insights are at least as important as more sales! We find out what really triggers your target group with multiple tests.
A stronger brand
Conversion optimization → Better experience → Happier customers → Positive reviews → A stronger brand. It really can be that simple.
Our approach
Step 1 - Analysis
A thorough analysis of your web statistics shows where and why people leave your website, and that's what we're going to tackle!
Step 2 - A/B testing
With an effective A/B test, we compare two pages to see which one leads to more conversions.
Step 3 - Data collection & reporting
We collect data from the survey for a certain time and then analyse which page performs significantly better.
Step 4 - Implementation
We implement the changes that lead to more conversions. And then? Then we go back to the data from step one and repeat the process until your website is a true money-making machine!
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Lower your acquisition costs with CRO
Conversion optimization is important. Because it allows you to lower your acquisition costs and get more value out of visitors or users. Suppose you advertise and bring in 100 visitors a month, 5 of whom become customers. With CRO, you might turn those 5 into 10 customers. Just still with those same 100 visitors and without spending a single cent more ad budget. In fact, your acquisition costs per customer are suddenly halved. Boom!
Do the CRO scan
Bonus: more visitors!
Conversion optimization improves the user experience of your website. And search engines also want to offer searchers the best user experience. Long story short: Google will reward you with a few better rankings if your user experience is optimal. This will get you more visitors and thus even more customers. The conversion knife cuts both ways.
View CRO cases
Also get more return from your website?
Then quickly check out what our team of data nerds and CRO specialists can do for you. Just get in touch for that.
Do the CRO scan
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"OMA kept giving us great tips and new ideas that we could easily put into practice. OMA's team is really thinking ahead, and sees past the challenges. Therefore I really recommend OMA!"
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"OMA is a very committed, enthusiastic and knowledgeable company. The level of enthusiasm in which OMA approaches online marketing is amazing! Their hard work is reflected 1 on 1 in the results."
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