With over 40 years of experience, Gehlen is an established name in the industry. Although the expertise and knowledge within the company are enormous, this did not translate to the desired results on the old landing page. The page consisted mainly of plain text with minimal visual support. Time for a thorough optimization in which we made Gehlen's authority visible to the visitor.
Better convey the expertise and craftsmanship of Gehlen Zonwering on the landing pages so that visitors immediately see what a knowledgeable and experienced party it is.
The biggest challenge at Gehlen lay in the presentation of the proposition. In an industry where visual aspects and craftsmanship are decisive for consumers, a text-heavy page hit the mark.
Our analysis showed that the 40+ years of experience and the many positive customer experiences were not sufficiently emphasized. Visitors were left with unanswered questions, causing unnecessary friction in the funnel.
Our approach for the new landing page was based on three central pillars: visual authority, social proof and friction reduction. We worked on a new design that focused on the 6 elements below.
After rolling out the new design, we analyzed the results in GA4. Even though no changes were made to the conversion rate itself, the impact of the visual and psychological changes was huge:
Gehlen's case proves that design is much more than just "making something pretty." By translating the client's decades of experience into visual authority and actively capitalizing on psychological triggers such as social proof and authority, we nearly tripled the effectiveness of the landing page. A great result that shows how powerful data-driven CRO design can be.
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Check out the new design below!
