HubSpot
HubSpot is an American marketing & sales platform. This developer and marketer in software products started offering software to support marketing, sales, customer service and CRM in 2006. In addition, it is possible to use HubSpot as a website system. Today, HubSpot is the market leader in inbound marketing and sales. The philosophy behind inbound marketing is to create content not only for lead generation but also to turn current customers into promoters. Users' needs are the basis for developing the systems. The company focuses less on marketing and branding and more on the customer experience when using HubSpot offerings. HubSpot offers software that can be used separately but it is also possible to use a complete HubSpot package.
HubSpot is described as an all-in-one or AI-powered customer platform. At the core of its offering is the free Customer Relationship Management (CRM) system. Surrounding this are various specialized modules, also known as “Hubs”: the Marketing Hub, Sales Hub, Service Hub, CMS Hub (for websites), Operations Hub, and Commerce Hub. These Hubs contain a variety of tools for, among other things, marketing automation, social media publishing and monitoring, detailed reports that link marketing efforts to deals and revenue, lead generation tools such as landing pages and forms, lead nurturing via automated workflows and chatbots, and customer service tools such as a shared inbox, ticket systems, and a knowledge base.
The platform supports companies in implementing the inbound methodology, which typically includes the phases attract (Attract), engage (Engage) and excite (Delight). By using data from the integrated CRM, HubSpot enables far-reaching personalization of customer interactions. It is scalable, making it suitable for both SMBs and large international enterprises, and HubSpot features an App Marketplace where integration with hundreds of other software packages is possible. This reinforces the central, connecting role of the platform.
