Keyword intent
Keyword intent, also known as search intent, refers to the intent or purpose behind the search query a user enters into a search engine. It is the user's intention to find specific information, a particular product, service or action.
The meaning and impact of keyword intent
Keyword intent can be divided into several categories:
- Informational intent: Here the user is looking for information on a particular topic. For example, "How do you make an apple pie?" The intent is to find instructions or advice.
- Navigation intent: In this case, the user wants to navigate to a specific Web site or Web page. For example, "Facebook login page." The intention is to go directly to a specific destination.
- Transactional intent: In this, the user intends to make a purchase or perform a specific action. For example, "Buy shoes online" or "Download the latest movie." The intention is to complete a transaction or action.
- Commercial intent: This refers to users interested in comparing products or prices before making a purchase decision. For example, "Best laptops under €1000." The intention is to compare products and make a purchase decision.
Understanding keyword intent is important for Web site owners and marketers because it helps them create relevant content that matches users' needs and expectations. By understanding the intent behind the search query, they can optimize their websites to better serve users and achieve their goals.
