Keyword
Also called: keyword, query, keyword or search term
Keywords are keywords used by search engine visitors. When performing a search, the search engine displays web pages to the user that match the search term.
Keyword marketing
To be found well on relevant terms, these should be used in web texts. Within web analytics, statistics packages can tell through which keywords visitors entered a website. Based on this data, you can optimize the texts on your website so that you can be found even better in search engines.
Long-tail and short-tail keywords
Within keyword, a distinction is made between long-tail and short-tail keywords. Short-tail keywords often consist of 1 or 2 words. However, many popular searches consist of more than one word. Specific searches consisting of several words are also called long-tail keywords. The advantage of focusing on long-tail keywords is that they often have a more specific search intent, making it easier to write relevant content for them. The disadvantage, however, is that long-tail keywords often contain less search volume.
What are interesting keywords?
A keyword analysis maps out which keywords are being used by an organization's target audience (potential customers) and can be valuable when writing web copy or setting up a search engine marketing campaign.
