Page authority
Also called: page authority
Page authority indicates how well a specific page performs in search engines. This score predicts how well a page will rank in Google. Factors such as backlinks, content quality, and internal links play a major role in this.
High page authority doesn’t happen on its own. Strong content is the foundation. Think of relevant keywords, a clear structure, and value for the reader. In addition, high-quality backlinks from reliable websites strengthen a page’s authority.