Canonical
The term canonical refers to preventing duplicate content from being posted on the Internet. By using a canonical tag or a canonical URL, you are making it known to Google that you are posting duplicate content and specifying which URL you want included in search results. This is critical because Google penalizes duplicated content. This is well explained because in the case of duplicate content, Google cannot decide which page is the original and should be displayed in search results.
Indicate duplicate content with a canonical
Although it is not a desirable situation, there may be situations where duplicate content is chosen. This can include websites with different offerings that do have many similarities (for example, only a color difference) or in the case that you are using different websites to highlight the offerings. A Canonical URL is a code that indicates duplicate content. It also indicates what the original URL is. This ensures that the original URL is assigned the SEO value. With a WordPress website, you can use the Yoast Plugin to easily make these settings.
