BoFU: Bottom of the funnel
BoFU stands for "Bottom of the Funnel" and refers to the final stage of a consumer's buying process. This is the time when a potential customer decides to proceed to purchase. At this stage, potential customers have already expressed interest in the product or service and have probably already gathered information about the offer. Now they are looking for the final persuasion to actually proceed to purchase. This can be, for example, by offering additional information, reviews from other customers or a discount.
BoFU stage crucial to a sale
The BoFU stage is crucial to the success of a sale. By responding well to the customer's needs and questions, a company can ensure that they are convinced to actually make a purchase. Offering additional information, reviews from other customers, or a discount can persuade potential customers to make a purchase. It is also important to guide the potential customer through the purchase process, such as by offering an easy-to-follow ordering process. A good strategy for the BoFU stage can ensure more conversions and thus more sales. It is therefore important to pay sufficient attention to this stage of the buying process and ensure a good conclusion of the sales process.
