Titletag
Also called: page title
The title tag is an HTML tag used to specify the title of a Web page. This title is not visible on the page itself. Many browsers display this title in the title bar of the browser window.
Choosing a good title tag can have a positive impact on finability in search engines such as Google. They place great importance on any keywords included in the title tag. Of course, as always within search engine optimization, this should not be exaggerated. Also, this works best if each page within the website is given a unique descriptive title.
Another use of title tags by search engines is that this title is usually displayed in search results. Thus, through the title tag, just as with a meta-description, you can influence how your web pages are displayed in search engine results. A well-chosen title tag can ensure that the result is clicked on more often.
