Email Marketing
E-mail marketing includes all forms of marketing via e-mail. The best known form of e-mail marketing is sending newsletters. When (potential) customers are offered the possibility to be informed about relevant developments and offers via e-mail, e-mail marketing can be a valuable means of communication and promotion.
Applying email marketing effectively does require attention. When the amount of newsletters or e-mail messages sent is excessive, or is no longer perceived as informative by recipients, e-mail marketing can easily be seen as unwanted e-mail(spam). Therefore, it is very important to respect the legislation on sending e-mail.
In the Netherlands the recipient must have given explicit permission through a double opt-in before you can send (commercial) e-mails. For existing customers, under certain conditions, this permission is not necessary. There must be an unsubscribe option for e-mail newsletters at all times.
