E-E-A-T
Google E-E-A-T is an important concept for SEO and stands for Experience, Expertise, Authorityand Trustworthiness(Trust). This model helps Google determine which websites and content are most valuable to users. The focus here is not only on the content itself, but also on the qualities of the authors and websites providing the information. By properly applying E-E-A-T, you increase your chances of ranking higher in Google's search results.
From E-A-T to E-E-A-T
Since the shift in Google's approach, experience plays an increasingly important role. Whereas previously the emphasis was on author expertise, Google has now added experience to the E-A-T model, resulting in E-E-A-T. The new acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This emphasizes that content should not only be written by experts, but also by people who have experience in the topic they are writing about.
EEAT for the Google Algorithm
So both author and website must implement EEAT. To produce EEAT-worthy content as an author, you can look at what the target audience is looking for. Provide what they are looking for, or even better. By doing keyword research, you learn to understand the intent of the searcher. There are a number of tips to make sure you implement EEAT in the best way possible:
- Experience (Experience): Content should be based on the author's personal experience. An article on health written by a doctor with practical experience has more value than theoretical knowledge alone.
- Expertise (Expertise): Reinforcing expertise can be done by using references, studies and solid sources. For authors, it is important to demonstrate a proven knowledge of the topic, such as through experience in the field.
- Authority (Authoritativeness): The authority of both the website and the author is assessed based on external citations and references. The more your work is cited, the more authority you have built up in the field.
- Trustworthiness (Trustworthiness): Website trustworthiness can be increased by transparency and clear information, such as an "About Us" page and links to customer service or secure payment methods. For the author, trust lies in the quality of the content and the credibility of the sources used.
