Exit intent pop-up
An exit intent pop-up is a marketing tool that appears when a user is about to leave a Web site. By tracking visitors' mouse movements, technology sees when someone appears to be leaving. At that moment, a pop-up is shown with a special offer, a discount code or an invitation to sign up for a newsletter. The goal is to retain users and increase conversions
Why do exit intent pop-ups work well?
Exit intent pop-ups are a last resort to retain visitors. They allow for targeted offers without disrupting the user experience. Because they are only displayed when someone is about to leave, they feel less intrusive than standard pop-ups. This makes them useful for reducing bounce rates and increasing conversions, especially in e-commerce and lead generation.
Tips for a successful exit intent pop-up
- Make the offer valuable: Offer something users won't want to miss, such as a discount or exclusive content.
- Keep it simple: Provide a clear, concise message with an eye-catching call-to-action.
- Visually appealing: Use eye-catching but not distracting designs that match the style of your website.
- A/B test your pop-ups: Test different designs and texts to see what works best for your target audience.
