Email signature

Also called: mail signature

An email signature is a fixed closing below an email that includes a goodbye greeting, the sender's name and possibly associated company information. E-mail programs can be set to automatically include a fixed text under each e-mail message sent. Organizations usually use a fixed e-mail signature so that all employees follow the same pattern.

The email signature may be defined as part of the organization's corporate identity in the corporate identity guidelines. The signature may include the company's logo in addition to a greeting, person's name and company name. Usually contact information is also listed, such as the e-mail address, mailing address and phone number. A link to the website is also common.

Working with fixed email signatures also provides a great opportunity to include a call-to-action in them. For example, the recipient can be invited to sign up for a newsletter or follow the organization on Twitter.