Sales channel
A sales channel is the path a product or service takes from the manufacturer to the end user. Choosing the right sales channel is crucial for reaching the target market and distributing goods effectively.
Types of sales channels
- Direct sales: directly to the consumer, without intermediaries.
- Indirect sales: Through intermediaries such as distributors or agents.
Strategic choices in sales channels
- Cost Efficiency: Analyze which channel offers the lowest distribution costs.
- Market reach: Consider which channel provides the greatest access to potential customers.
