Scope of work
Work area is the area in which your company operates. This can be a geographical operating area, such as a region or city, but also a specific market segment. Think of an industry, target group or type of service. The working area determines where your customers are and where you need to be visible.
what does working area mean in practice
A working area often revolves around a geographic region around your establishment. Its size depends on travel time, capacity and cost. If you have few employees or high call-out costs, your catchment area will remain smaller. If you see high demand in a certain region, your working area will grow accordingly.
Expand working area with multiple locations
Your work area grows as soon as you open new locations. Companies often use a white spot plan to identify opportunities. This shows where there is little supply, but there is demand. By expanding smartly, you expand your reach without losing your quality.
This also plays into it online. With e-commerce, you reach customers outside your region. Distance plays less of a role, so your working area suddenly becomes national or even international.
Working area as a market segment
Working area is not just about location. You can also think of it as a delineation of your target market or area of expertise. Think of cleaning companies that focus on offices in Amsterdam, or web shops that sell products to individuals throughout the Netherlands.
By choosing your working area sharply, you work more specifically on your marketing. You address the right target group and increase the chance of conversion.
