Marketing Scan
Several marketing agencies offer a marketing scan. This examines an organization's marketing activities. It looks at the marketing mix, what marketing activities are taking place and what the ROI of these activities is. Usually a SWOT analysis is also part of this scan.
What is a marketing scan for?
A marketing scan can be used as a kind of second opinion to get a fresh look at your own marketing, communication and promotion. Often the marketing scan is then initially a limited analysis, a quick scan. The reason these types of scans are offered is not infrequently that the marketing agencies offering them want to create entry points for acquisition of new customers.
Online marketing scan
An online marketing scan is focuses specifically on an organization's online marketing activities. Among other things, it provides insight into the performance of the website, social media channels, online findability (SEO) and advertisements (SEA). An online marketing scan gives you concrete recommendations to optimize your online presence and generate more leads. This scan is an ideal starting point for companies who want to know where opportunities lie to improve their online strategy to achieve a higher ROI or ROAS.
