Pain Points
The term pain points is used in marketing to express the obstacles that keep a customer from proceeding to an order or purchase (of a product or service). Pain points that customers experience can relate to the proposition of an offer but certainly also to a number of practical issues related to the Web site.
Examples of possible pain points with visitors
The lack of desired payment options, a poor product description or an unclear website structure can be pain points that make a visitor to an online platform decide to leave the site without making a purchase or placing an order. Therefore, it is very important for an organization to find out the pain points. For this, it is important to listen to customers. If several people experience the same pain points, these pain points obviously deserve extra attention.
Fewer pain points = more sales
It is important for any business to have as few pain points as possible present on the website. By reducing this number significantly, the conversion rate of the website can skyrocket. Customers no longer have any reason to leave the site, making it more likely that they will complete the entire purchase process. This way, more revenue is generated from the existing visitors.
