Google Analytics 4 (GA4)

Also known as: GA

Difference between Google Analytics 4 and Universal Analytics   

Google Analytics 4 (GA4) is the latest version of the web application for the measure and analyze of the visit of Web sites. Unlike previous Universal Analytics (UA), GA4 focuses on an event-based data model rather than session-based measurements. This means that each interaction, such as clicks or purchases, is captured as a separate event. This gives businesses better insights into user behavior and opportunities for data analysis across multiple devices and platforms. 

How to set up Google Analytics 4. 

Use of GA4 begins with installation via Google Tag Manager or directly in the website code. Users must create specific events important to their business, such as purchases, sign-ups or page visits. Reports can be customized to business goals so that analytics, such as funnel reports and customer lifecycle analysis, can be measured. By continuing to reflect and adjust, companies can gather valuable insights to marketing campaigns and optimize user experiences.