Banner blindness
What is banner blindness?
Banner blindness is a phenomenon where website visitors tend to ignore or not consciously perceive advertisements, especially banners. This often happens unconsciously as people learn to avoid these ads, as they are often perceived as distracting or irrelevant.
How does banner blindness work?
Banner blindness works because people selectively filter information when they visit a Web site. They focus on the content they find relevant and ignore visual elements they consider advertising, even if they are in their field of vision.
An example of banner blindness
If you visit a news website and your eyes automatically go to the text of the article while ignoring the banners around it, you experience banner blindness. This is a challenge for advertisers because their message is often missed by users who unconsciously skip the banners.
