How to use AI in B2B marketing?
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Table of contents
1. Friends of Search NL
March 12, 2026 | Amsterdam | va. €405 (early bird)
We kick off the year on March 12 with the 13th edition of Friends of Search, organized by DDMA and VIA Netherlands in the Kromhouthal in Amsterdam.
Friends of Search is one of the biggest search events in Europe with inspiring talks on SEO, Google Ads and of course AI visibility (it is 2026 though lol).
A very interesting event for SEO specialists, content marketers and consultants with more experience; the sessions are often quite in-depth and it helps if you already have some baggage...
2. AI Marketing Congress
March 19, 2026 | Amersfoort | va. €395 (one time access)
Look, AI is here to stay so you might as well learn how to work with it.
And that's exactly what you'll do during the AI Marketing Congress.
During this interactive day, you'll attend sessions and interactive workshops on topics including:
- creating product images
- automating text content
- How to deploy AI agents and build them yourself
- How to get visible with Search Everywhere Optimization
In short, an educational day full of inspiration and concrete next steps ... for everyone. No need to be a technician!
3. Webwinkel Vakdagen
25-26 March 2026 | Jaarbeurs Utrecht | Free
On March 25 and 26 it's time again for the annual Webwinkel Vakdagen.
Just about everyone who does anything with e-commerce can be found there (so can we).
Logical, because these two days are really crammed with talks by more than 200 speakers from leading brands.
From Heineken and New York Pizza to bol, MediaMarkt and Decathlon.
With over 10 venues, there is always a session going on somewhere about something you find interesting or relevant to your business.
So go. See you there.
4. Emerce Conversion
9 April 2026 | Amsterdam | from €395 (early bird)
Conversion is Emerce's premier CRO event.
During this event, digital marketers, psychologists and proven CRO specialists from Booking.com, Specsavers and VodafoneZiggo, among others, take you into the world of testing and experimentation.
Because how do influence and behavioral change actually work?
What does that perfect product page look like?
And how do you measure the results of your tests across multiple channels?
If we are to believe the program, you will learn it all during Emerce Conversion on April 9, 2026 at Pakhuis De Zwijger in Amsterdam.
5. Brighton SEO
30 April & 1 May 2026 | Brighton (UK) | from £430
Then Brighton SEO. The only online marketing event outside the Netherlands.
And not without reason.
For Brighton SEO is a big 2-day event that is all about one thing: SEO in all its facets.
So expect talks on content strategies, EEAT, Topical Authority, tracking and data, local visibility, AI search (duh!), technical site structures and so on.
A must-go-to event for SEO specialists, content marketers and digital marketing managers who want to be completely up to date again and sneak a peek into the future of SEO.
We also went last year and we can tell you: it's well worth the trip.
So you'll see us there again this year. Cozy!
6. Emerce B2B Digital
7 May 2026 | Rotterdam | va. €395
Are you in the B2B sector?
Then mark May 7 in your calendar, because that's when Emerce B2B Digital takes place and you'll want to be there.
Because this year it is all about the future. Or rather: future-proofing.
In 25+ talks, learn about building relationships and trust in the AI era.
About automation.
About short-term and long-term success.
Or attend a practical session on increasing your visibility without rankings and clicks as indicators.
It's all possible!
EMERCE B2B DIGITAL
7. Digital Marketing Live
29 May 2026 | Amsterdam | va. €145 (early bird)
On May 29, the Beurs van Berlage will be the scene of Emerce Digital Marketing Live!
During this day, get inspired by keynotes, panel discussions, on-stage interviews and roundtables with top brands and real experts in all kinds of fields.
From search marketing, social media and ads to data, tooling and - how could it be otherwise - AI.
In one day you will be up to date and ready to make real strides in the second part of 2026.
For sure.
8. NIMA Marketing Day
11 June 2026 | Utrecht | va. €325 (early bird)
The NIMA Marketing Day is an annual event of Marketing Tribune and the Netherlands Institute for Marketing.
During this event more than 70 leading marketers, industry experts and real thought leaders come together to provide you with the new insights in the field of marketing.
The program is as we speak not yet known, but with speakers from Schiphol, McDonalds and neuromarketing agency Unravel it promises to be a very interesting edition...
For both beginners and seasoned professionals.
9. Frankwatching Content Conference
18 June 2026 | Utrecht | va. €395 (early bird)
Everyone has written a text using ChatGPT.
But whether that was really good ... you can at least wonder.
It may not have had the right style. It didn't feel real. Not authentic.
But how do you use AI to create good content?
That's what you'll explore at Frankwatching's Content Conference.
Among others.
Because through inspiring sessions and concrete cases, you will not only learn about AI content. Also GEO, social posts, short-form content and how to create structure and overview in your content strategy are all covered this year.
So everything you want to know about content marketing in one day.
Must attend.
10. Frankwatching AI Marketing Event 2026
26 November 2026 | Utrecht | va. €349 (early bird)
As if you haven't already learned about AI at all those other online marketing events, there's the Frankwatching AI Marketing Event at the end of the year.
A day full of sessions, workshops and case studies on AI in marketing that include the latest trends, opportunities and tools.
By the way, the program has not yet been announced. Fortunately, because developments in AI follow each other at breakneck speed, which means the presentations will be relevant and refreshing by then.
We dare to put our hand in the fire for that given the previous edition.
So as far as we're concerned, a great end to the year!
FRANKWATCHING AI MARKETING EVENT
And even more online marketing events!
These are 10 online marketing events that are definitely worth attending.
But we also understand: not everything is equally relevant for everyone.
Fortunately, there are many more interesting online marketing events to attend.
Are you interested in social media or CRO? Then go to The Best Social Summit or UX Rotterdam, for example.
And are you in e-commerce? Then follow the Deep dive GEO for E-commerce of the Emerce Academy, go to ShoppingTomorrow of Thuiswinkel.org or visit Captains of Commerce in
Brussels.
There is always plenty to learn!
Written by: Daniël Kuipers
Daniel is the founder of Online Marketing Agency. He constantly scours the Internet for the latest gadgets and tactics and blogs about them in understandable language. Well, sometimes.