Front width
Front width expresses the width of a storefront on the side of the shopping street. The wider a building is, the more space is available for the storefront, consisting of shop windows and the entrance. Along with gross floor area, front width is an important qualitative characteristic for retail space.
Online front width
Frontage is also important for websites and web shops. In this case, we are not talking about a physical shop window, but about the different ways to lure an online visitor to the website. The online front width then also applies to your ads and rankings. This is the online storefront that should convince visitors to visit your store (your website).