Google for Jobs: extra visibility for job postings

What is Google for Jobs?

Google for Jobs is Google's free job posting platform that shows up as an extra section in search results when people search for jobs. It shows jobs from both job boards and company websites. Complete with details like salary indication and whether the job is full-time or part-time. You can then click right through to the job in question for more information.

By bundling all vacancies in one place, job seekers can quickly and easily find relevant positions. Often with companies nearby and without first browsing through all job boards. Quick and easy. So that's where you want your vacancies to be.

How do you get your job posting on Google for Jobs?

You can get your job on Google for Jobs in the Netherlands through job boards or through your own site:

• Via job boards
  There are several well-known job boards affiliated with Google for Jobs in the Netherlands. Think of Indeed, the Nationale Vacaturebank, LinkedIn, Jobbird and Monsterboard. By posting your job there, it is almost automatically included in Google for Jobs.
  
• Via your own site
  If you want more control over your vacancies, you can also submit your job page to Google for Jobs yourself. This is based on structured data. Or to be precise: on the basis of JobPosting schema markup. You add this to your job page and Google does the rest. You can read how that works here.

How to get the most out of your vacancy on Google for Jobs

Want to find the right candidate as quickly as possible? With the tips below you can ensure that your vacancy is more visible on Google for Jobs.

1. Complete all fields

Most job sites already require you to enter all the information that Google for Jobs uses for their listings. But are you adding that structured data on your website yourself? Then make sure you at least fill in the following items:

• Job title
• Company
• Location
• Type of employment (full-time, part-time or internship)
• Job description
• Publication date (and end date if you have one)
• Salary (recommended)
• Can you fill in more? Do! The system will understand your job better and it will be more visible to relevant people.

2. Use clear job titles

The job title is perhaps the most important factor if you want to increase the visibility of your job posting. That’s because it’s what people search for. So be sure to do some keyword research to find out what the most common name is.

Also good to know: Google doesn’t accept any other terms in the job title. So “Online Marketer Wanted” or “Job Opening: Online Marketer” won’t work. Neither will “Online Marketer Amsterdam.” Just “Online Marketer” or possibly “Junior Online Marketer” will work.

3. Mention the location

Google for Jobs shows mostly local vacancies. This is because most job seekers want to work in the local area. Make sure the location is mentioned in the structured data (see also tip 1) and include it clearly in the vacancy text.

Use a specific city name. Things like 'Rotterdam area' or 'Netherlands' are too vague and general and will not help your vacancy to become more visible. Let alone get more clicks.

4. Name the salary

It’s not required, but it’s highly recommended to include a salary range in your job posting—both on job boards and on your company’s career website. Salary is important to many job seekers, so Google often ranks job postings with a salary range higher in job search results than those without one.

5. Submit a sitemap

Google for Jobs only displays active job openings. By submitting your sitemap in Search Console, your job opening will be included in search results more quickly and will also be automatically removed once the position is filled and the page is no longer active. You only need to do this for job postings on your own site. See also: What is a sitemap, and why do I need to submit it to Google?

And beyond...

Other than that, all the best practices for a job page apply. Write an intro or description that excites potential candidates (which is also partially taken over in Google for Jobs) and optimize your page for SEO to help the search engine understand your job even better.

Want to know more?

Want to learn more about Google for Jobs? Need help implementing structured data? Or could you use some help with that job posting? Feel free to contact us. We’d be happy to assist you.