Exclude payment providers in Google Analytics 4

As a result, you don't know exactly which effort is yielding what. And so that has to be solved.

In this article, I'm going to tell you all about that.

What are payment providers?

A payment provider is nothing but a party that facilitates a digital payment. The most well-known examples are Mollie, Multisafepay and Adyen.

Payment providers then enable payment via iDeal, Klarna, bank transfer, Bancontact and a host of other payment options.

In short, no webshop can do without it.

Why are conversions assigned to payment providers?

The answer to this question is actually super simple. When you land on a website via Google, Google Analytics sees it as organic traffic.

When you visit a website via a link from another website, Google Analytics sees this as a referral. And when you click on a Google Ads ad, Google sees this as paid search.

That all makes a lot of sense.

If you landed on an online store via Google and then want to make the payment, you will be redirected to the payment environment of the payment provider.

You then complete the payment and are redirected to the thank you page. Google Analytics then no longer sees that you initially came to the website through Google, because you came back through the payment environment of the payment provider.

So Analytics sees this as two different sessions and thus says that the revenue comes through the payment provider (i.e., referral) and not through Google.

Roadmap for excluding payment providers in Google Analytics 4

Step 1: log in to Google Analytics

Step 2: Click on the account and on the property where you want to add the referral exclusion.

Step 3: Click on "Manage" (the cogwheel) at the bottom left.

Step 4: Click on "Data Streams.

Step 5: Click the appropriate data stream.

Step 6: click on 'Set Tag Settings' at the bottom and then 'Show All'

Step 7: Click "Create a list of unwanted references.

Step 8: Enter all the payment providers below there until you have had the complete list:

3ds.bnpparibas.com
3dsecure.icicibank.com
3dsecure.icscards.com
abnamro.com
acs2.swedbank.se
acs4.3dsecure.no
asnbank.nl
banking.ideal.ing.nl
belgium-3dsecure-uvg.wlp-acs.com
belgium-3dsecure.wlp-acs.com
belgium-uvj-3dsecure.wlp-acs.com
pay.rabobank.com
bitpay.com
cap.attempts.securecode.com
cap.securecode.com
checkout.buckaroo.com
services.asnbank.nl
services.regiobank.nl
giropay.sparkasse-lev.de
ideal.asnbank.nl
ideal.bunq.com
ideal.bunq.nl
ideal.ing.nl
ideal.knab.nl
ideal.regiobank.nl
ideal.snsbank.nl
ideal.triodos.nl
ideal.vanlanschot.com
live.adyen.com
mollie.com
multisafepay.com
mycardsecure.com
pay.mollie.com
pay.multisafepay.com
pay.com
payment-web.sips-atos.com
paypal.com
regiobank.co.uk
secure.curopayments.net
secure.ogone.com
secure5.arcot.com
securecode.abnamro.nl
securecode.com
securesuite.co.uk
securesuite.net
secureyou3d.ing.be
sicher-einkaufen.commerzbank.de
sicheres-bezahlen.bw-bank.de
snsbank.co.uk
sparkasse-lev.de
tsys.arcot.com
verifiedbyvisa.com
wlp-acs.com

Step 9: After filling everything in, all you have to do is click 'Save'.

And now you've excluded the most common payment providers with Google Analytics.