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Don't have the time (or inclination) to read our blogs on how to set up conversions properly? Then GA4 itself has the solution for that: import existing goals from the linked Universal Analytics property.
And this is how you do it.
Before you begin
If you log into Google Analytics 4 and go to 'Installation Assistant,' chances are you won't see the 'Import existing goals from the linked Universal Analytics property'option.
This is because you probably added GA4 manually and did not link the GA4 to Universal Analytics.
If that's the case, you won't see the option.
Now in case you are wondering: how do I arrange that link? You can check that box when you create GA4.
Have you already created a GA4 and the link is not there?
Then go to within Universal Analytics to "Administration," then "Installation Assessor for GA4" and create a link there.
All points itself.
Import existing Universal Analytics goals / conversions to Google Analytics 4
To import the conversions, click "Manage" in the lower left corner within your Google Analytics 4 property.
Next, click 'Installation Assistant' and then click 'Import existing goals from the linked Universal Analytics property'.
Then click on the conversion you want to import, edit the name (optional) and click 'Import selected conversions' in the upper right corner.
It can be that simple. Good luck!
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How do I import existing goals from Universal Analytics into GA4?
Go to 'Manage' in GA4, click on 'Installation Assistant' and select 'Import existing goals from the linked Universal Analytics property'. Select the conversions you want to import, rename if necessary, and click 'Import selected conversions'.
Why don't I see the option to import goals in GA4?
This is probably because you added GA4 manually and did not link it to Universal Analytics. To create the link, in Universal Analytics, go to 'Manage', click on 'Installation Assistant for GA4' and follow the steps.
Can I rename imported conversions?
Yes, while importing the conversions you can change the name of the selected conversions. This is optional, but can be useful to keep an overview in your GA4 property.
How do I create the link between GA4 and Universal Analytics?
If you haven't already set up the link, in Universal Analytics, go to "Administration," click on "Setup Assistant for GA4," and follow the steps to link GA4 to your existing Universal Analytics property.
Written by: Daniël Kuipers
Daniel is the founder of Online Marketing Agency. He constantly scours the Internet for the latest gadgets and tactics and blogs about them in understandable language. Well, sometimes.