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A head rack is the end of a rack in a store. It is located at the beginning or end of a store aisle, or at a passageway between two store aisles.
The limited space of a end stand on the one hand and the high attention value due to its placement at right angles to the walking route on the other make end stands ideal for placing offers. This can lead to additional impulse purchases and also ensures that special offers become more easily recognizable and findable within the store.
Marketing aimed at influencing the behavior of a store's visitors is also known as in-store marketing.
