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From an empty website to a steady stream of quote requests for floor insulation

For De Poolvos floor insulation, we built a complete online platform in 12 months that consistently generates quote requests. Starting from a blank website, De Poolvos Insulation grew to generate a steady stream of leads and customer interactions. By cleverly combining SEO and Google Ads, we achieved immediate results while simultaneously strengthening the foundation of the business.

"OMA is a fine marketing agency. The team thinks along interactively, comes up with great solutions. Thanks to the short lines of communication and regular updates from Igor, contact remains low-threshold. In addition, all work, we are very satisfied! OMA is definitely recommended."

The Pool Fox Insulation - Owner - The Pool Fox Insulation

Objective

De Poolvos floor insulation started with no online presence and no fixed inflow of requests. As a result, growth remained dependent on isolated moments and lacked continuity. The focus was immediately on realizing a stable flow of quotation requests. At the same time, the number of contact moments had to increase so that the calendar remains filled and new orders continue to come in.

0 + Quote requests

0 + Visitors in 12 months

0 + Price comparison requests

0 + Contact moments

The challenge

The biggest challenge lay in the lack of a foundation. There was no website structurally attracting traffic and no campaigns running that generated requests. As a result, everything started from scratch and every visitor had to be actively brought in. At the same time, floor insulation requires trust and clear explanations, so visitors only take action when the content is right and the website is convincing.

Work performed

To achieve a steady stream of quote requests, we first laid a strong foundation. We started with a keyword analysis, followed by technical optimization, an SEO scan and implementing server side tagging and Cookiebot. In doing so, we made the website optimally measurable, provided insight into opportunities and set everything up correctly so that we could target growth and conversion.

Results

The combination of SEO and Google Ads resulted in 333 quote requests and 50 contact form submissions in 12 months. In addition, 502 visitors contacted us by phone and 285 sent an email. This created a steady stream of inquiries and conversations. A total of 41,818 people visited the website during this period, with campaigns providing direct inflows and SEO beginning to contribute more and more to growth.

Continue to grow with a strong online base

The success story of De Poolvos floor insulation shows how you can quickly grow from an empty start to a steady stream of quote requests. By continuing to optimize for conversion and expanding the content, the growth continues. The next step is already ready with the expansion to roof insulation, which further increases the reach and keeps new requests coming in. Want to know where your opportunities lie? Request a free analysis and find out how to get more inquiries from your website.