The landing page design of Gehlen
140% increase in conversion rate through improved landing page design
See the success storyThe challenge
Vormz made the strategic decision to focus entirely on the B2B market. Though, the existing website still appealed to a mixed audience, resulting in many private inquiries. The challenge was to build a website that clearly communicates that Vormz is there for businesses. Without fuss, with clear content, structure and call-to-actions.
Work performed
When revamping Vormz's website, OMA oversaw the entire process. Our work included the following:
- Figuring out a clear and scalable URL structure;
- Rewriting all website text with a focus on conversion and search intent;
- Creating a complete redirect overview to maintain SEO value;
- Performing technical optimizations on the back end of the website;
- Guiding the entire website migration;
- Performing a conversion analysis (CRO) that served as the basis for the new design.
Every step was focused on making the migration run smoothly, improving the user experience as well as increasing the number of quality inquiries.
Results
The new website paid off immediately. Not only did requests increase, they aligned much better with Vormz's services. Business customers now understand more quickly what is possible, and contact them in a targeted way. The website is now truly an extension of the company.
