Hammink Fietsplezier
In 9 months to 30 top 3 positions for local keywords.
See the success storyFor Gehlen Zonwering, we made about 3,400 conversions in 10 months this year.
And with dozens of top 3 positions, well-run Google Ads campaigns and a new website (not created by us), we achieved many more results.
In this case study, check out where Gehlen awnings' challenge lay and find out exactly what we did to achieve those results.
At Gehlen Zonwering, they have been working with online for years. It was growing, but there were still too many gaps in employees' schedules. So that was the goal: make sure colleagues are at work ... and stay at work.
The challenge at Gehlen lay mainly in the events of recent years. In terms of conversion, for example, 2022 was a good year. After all, everyone was investing in their homes, including in better blinds to improve the home office.
But buying behavior has changed for many people in 1 year. From investing in the house and not going on vacation to being allowed to go on vacation again and dealing with high inflation. So with all these macroeconomic developments, it is quite a challenge to bring in as many leads as possible.
By now we have been working for Gehlen for 1.5 years and a lot has happened. Think about:
What we really like to see is that the collaboration started with some SEO/SEA but has since expanded in both services and hours.
The number of leads in solar shading is literally and figuratively as changeable as the weather. In the Netherlands this year, we had a "short" summer in terms of weather. That had an impact on the results.
Fortunately, in addition to blinds, Gehlen Sun Protection also has other products. So that's where the focus has been as well.
From January 1 to October 25 (2023), we brought in over 3,400 conversions. We brought those in with a total of 40,455 users and 49,760 sessions.
The main channels were (in this order):
In total, Gehlen is findable on 3,900 keywords, of which about 100 are in the top 3.
At Gehlen Zonwering, we see especially the power of SEO, but also that a holistic online marketing strategy with multiple channels can work well. We have made great strides over the past year, but we also see plenty of potential for continued growth.
The other day, for example, the new website went live and of course we continue to optimize it as well, sous we expect the conversion rate, for example, to go up even more!