Outsourcing meta ads: this is how you give access

Like Facebook, Instagram also falls under Meta. So with the steps below, you also give instant access to Instagram ads. Handy!

Step 1: Create company page

In fact, in most cases, the business page is already there. Is that the case? Then you may skip this step and proceed to step 2 or if the business manager also already exists even to step 3!

If you haven't done so, you can easily do so by following these steps.

Step 2: Create company manager

Once the company page is created, then it's time to create the company manager. The Meta Company Manager is a central place where you can manage all your campaigns under one roof. It was created for companies that want to advertise and work with a variety of business assets, such as a Facebook page, Instagram page, product catalog and more. In addition, the platform allows you to easily give certain access to other stakeholders.

This is how you create the business manager in no time:

1. Go to business.facebook.com/overview.
2. Then click on ''Create Account.''
3. Enter all details and click ''Submit.''

Step 3: Giving access

Now that the business manager is in place, you can give the person who will manage your Meta Ads access. This can be done in two ways. The neatest way is through a partner ID, but you can also add a person directly.

1. Go to Business.facebook.com
2. Click on Settings at the bottom left
3. Choose how you want to give access. You have two options:
   Option A. Add a partner. Go to "Partners" and choose "Add" and enter the partner's company ID.
   Option B. Add a person. Go to "People" and choose "Add" and enter the person's email address. For example, at OMA this is gert@onlinemarketingagency.nl
4. Choose which assets the partner or person may manage, such as ad accounts, pages or pixels, and grant full or limited access

That's it! That person now has the necessary access and can get started!