To the point
Also called: to the point, concise or pithy
To the point means: to the point, focused on the main issue, without irrelevant details. When a text or argument is to the point, it is concise and to the point.
This kind of concise wording is usually more effective than verbose and woolly language. Of course, for the desired effect, focus and length of the message are not the only criteria for the level of persuasion. In the case of a concise argument, on the contrary, it is important to carefully lay out the argument.