Press kit
Also called press kit or media kit.
A press kit is a ready-made collection of information and images about an organization or product. Companies share this with journalists and the media, often around a product launch, event or press conference.
what's in a press kit
A press kit contains everything a journalist or blogger needs to make an item about your company. Think of a current press release, background information and short biographies of key people within the organization.
It also includes professional photo materials, logos and proper contact information. This used to be a physical package or folder, but today a press folder is usually completely digital ready on the website.
why use a press kit
A press kit makes it as easy as possible for the media to write about your brand. The less research a journalist has to do, the greater the chance of valuable free publicity.
In addition, it allows you to keep control over the story and images that come out. This helps build a trustworthy image and ensures a professional appearance for your brand.
