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Why email marketing is so effective
Email marketing is so effective because you can reach your target audience directly. Not through an advertisement or sponsored post on social media, but directly with a personal message in their mailbox. Chances are your message will be seen and read (provided you give it a good title). Moreover, the results are measurable and sending such a newsletter, offer or automated follow-up costs you almost nothing!
Better customer relations
With valuable updates and exclusive offers, you stay top-of-mind with customers. Good for your reputation, too!
High ROI and efficiency
Automated campaigns take most of the work off your hands and simply deliver a high ROI.
More sales
Smart campaigns at the right time allow you to increase your sales at the push of a button.
Our approach
Step 1 - Email scan and goal setting
We beginnen met een e-mailscan om te zien waar jouw kansen liggen. Daarbij kijken we naar je huidige campagnes, database, resultaten en gebruikte software. Nieuw met e-mailmarketing? Dan stellen we samen duidelijke doelen op en bepalen we waar e-mail binnen jouw marketingaanpak het meeste kan opleveren.
Step 2 - Strategy and content creation
We ontwikkelen een e-mailmarketingstrategie die aansluit op jouw klantreis. Daarbij bepalen we welke momenten en triggers belangrijk zijn voor verschillende ontvangers. Vervolgens maken we campagnes met relevante content voor iedere fase. Zo sluit de boodschap beter aan op gedrag, interesses en eerdere interacties.
Step 3 - Automations
We richten geautomatiseerde mailflows in en koppelen ze aan jouw systemen. Denk aan welkomstflows, follow-ups, verlaten winkelwagens en reactivatiecampagnes. De juiste e-mail wordt automatisch verstuurd na een bepaalde actie of gebeurtenis. Zo bereik je klanten op relevante momenten en hoef je campagnes niet steeds handmatig te versturen.
Step 4 - Track & optimize
We testen verschillende onderwerpen, content en verzendmomenten. Vervolgens monitoren we onder meer kliks, conversies, uitschrijvingen en omzet uit e-mail. Op basis van deze resultaten verbeteren we campagnes en automatiseringen continu. Zo sturen we niet alleen op bereik, maar vooral op wat e-mailmarketing daadwerkelijk oplevert.
We are
From newsletter to follow-up
With email marketing, you can go either way. Send out a newsletter with your latest blogs? Do it. Promote a new product or service? No problem. Or do you want to give (potential) customers a few more remind them of their abandoned shopping cart so they can still complete order? Going to take care of it. You name it and we'll create an appropriate email for it.
Take the free email scan
No spam, no worries
So aren't all those e-mails considered spam? No, they won't. Together we'll draw up a strategy to expand your list with real interested parties. According to the law. With fixed-time emails, recipients know exactly what to expect. And with personalized content in various forms, they always stay engaged. So no spam. Never.
Get in touch
Also outsource your e-mail marketing?
No idea yourself where to start? Or you simply don't have the time? So leave those email campaigns to us and just refocus on what you're really good at. This is how together we make a difference.
Curious about the possibilities? Request a free consultation!
Take the free email scan
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